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7 Ways Advertising Could Hurt your Business
Time:2009-05-12 19:42:04 Author:Inflatables
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The kind of quality that can stand up to not only a dogs paws, but also class IV rapids and being pounded on with a hammer!
Quality fishing boats like I'm referring to come in a variety of styles. Some of the styles that I'm referring to are kayaks, canoes, pontoon boats, and even motor mount boats, all of which are inflatable. There is no better way to navigate small river than with a quality inflatable fishing boat.
I personally like to fish small rivers and my inflatable pontoon boat is a godsend. The efficiency with which I can cover water is almost unreal. My fishing buddy prefers his inflatable kayak to accomplish the same thing on small rivers.
If you don't like the idea of spending upwards of $10,000 for a fishing boat, do a little research on quality inflatable fishing boats. I think you'll be glad you did. The best manufacturers even have package deals to help you save money and many times even include shipping and handling. The bottom line is that a quality inflatable fishing boat may just be the answer that your looking for.
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Advertising is a Double-Edged Sword. It could help your business get off the ground as it could hurt and compromise definetly your business.
1. You could awaken the big bear sleeping next to your tent
Advertising could be interpreted by competitors like a threat, a declaration of war, and their reaction could be damaging. You never know how they will react to your move. Like our friends Mitch Meyerson and Jay Conrad put it, It’s a Jungle Out There! You are surrounded, All around, by thousands of same businesses vying for the same bounty. Several of these businesses are grossly larger than you. Some have the power and personality of Godzilla. Many of them are far better funded than you. Some have been successfully operating their businesses since prehistoric times. They thrive on competition. Some of them can run more ads in more papers and more commercials on more stations than you’ll ever run. They can mail more materials to more people than you’ll ever mail. They can outspend you in every area of marketing that money can buy.
Do you want competition? You could have one that you may not be able to sustain. Good luck to you.
2. You could appear desperate and frighten away good clients and prospects
98% of small businesses advertise ONLY when they are in trouble, when they are desperate about the future. My first reaction when I see advertising from a company I’ve never heard about is always “huh … another company in trouble”. It looks to me like these crowds of desperate professionals who haunt networking events in their towns. They start active networking ONLY when they are in trouble :
- when they need to find new clients to close some financial gap in their business,
- when they are fired, and they need a new job,
- when they are feeling lonely and are looking for new friends.
Sorry, if you see yourself in any of the cases above, you are surely a looser networker.Networking won’t work for you well. The same for advertising, Don’t start advertising when you are in trouble, it won’t work … well.
Savvy clients are wary about Small businesses which suddenly start to advertise. it’s just a bad sign you are sending outside. 84% of B2B advertising campaigns result in Lower sales. Be careful.
3. Customers you get with advertisment are hard to keep and less loyal.
Customers you acquired by advertising are hard to keep because of the promise you made in your advertisings. Advertising promises are ALWAYS overstated. You can’t keep such promises, and soon you’ll find yourself haunted by disappointed customers.
Do you know how to handle difficult clients? You’ll need a training after each successful advertising campaign.
Customers you acquired by advertising are less loyal and need costly loyalty program to be kept. They will evaporate the same way they come, in droves.
4. You can’t stop advertising if you succeeded at the first place beause of advertising
If you succeed because of advertising, it’ll become like a drug for you. You just can’t do without it. Advertising will be your answer to most of your problems. You’ll need the dose to keep your equilibrium.
Don’t get in such a trap. You’ll ignore most of the market signals for change in business model and in customers needs till it’ll be late.
5. If you are under attack, you won’t be able to react and be heard
Most customers today just tuned out advertising message. Savvy marketers know when to advertise. They advertise to
- crush weak competitors
- leverage an ongoing PR buzz
- defend business territory when under competitor attack
If you’ve abused your advertising right, you’ll be deprived of the virtue of advertising when you’ll need them. Your message will be tuned out or you’ll look desperate. Think about it.
6. Your Cusotmers hate you, because they know that you are doing the fancy advertising with their money.
Customers know that you add your Advertising cost to the price they pay. Don’t abuse advertising, you’ll become uncompetitive soon.
7. Your business is Not built to last, because you need Advertising to stay afloat
A business built to last doesn’t need advertising to stay afloat. A business built to last use advertising like a Chess Master to tease competition, to crush a new entrant in its business territory or to give something back to the community or to entertain and build brand.
Check if you have the right to Advertise. Our previous post “Do you have the right to advertise?” explained very clearly the moment and situation in which You have the right to advertise and for what you have the right to spend your money.
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