It is a fact that inflatable boats and kayaks are becoming more popular. If you haven’t made the switch yet, you might consider doing so once you find out about the advantages.

Inflatable water vessels are highly portable. With a good inflatable boat, difficult terrain or the lack of transportation cant stop you from bringing your boat along to a remote water adventure area.

Inflatable models don’t take up a lot of space. You don’t need a big garage or a separate shed to store your boat. All you need is a storage bag and some space on your garage shelf to store your boat or kayak.

Boats and kayaks that are inflatable don’t cost a lot. You can get one for as little as $300.

They are made of durable, reinforced fabric. Sticks and stones will definitely not puncture a high quality inflatable unit.

Inflatable boats and kayaks come in many shapes and sizes. You can easily pick one that will suite your needs perfectly.

Many inflatable models are versatile. You can pick one model and use it for fishing, sports activities and leisure rides. You can also choose to use oars or have a detachable motor for special purposes.

Inflatable units cut your water adventure preparation in half. You can inflate a boat or kayak in seven to twelve minutes. Rigid boats take a lot of time to assemble and transport.

Advertising is a Double-Edged Sword. It could help your business get off the ground as it could hurt and compromise definetly  your business. 

1. You could awaken the big  bear sleeping next to your tent
Advertising could be interpreted by competitors like a threat, a declaration of war,  and their reaction could be damaging. You never know how they will react to your move. Like our friends Mitch Meyerson and Jay Conrad put it, It’s a Jungle Out There! You are surrounded, All around, by thousands of same businesses vying for the same bounty. Several of these businesses are grossly larger than you. Some have the power and personality of Godzilla. Many of them are far better funded than you. Some have been successfully operating their businesses since prehistoric times. They thrive on competition. Some of them can run more ads in more papers and more commercials on more stations than you’ll ever run. They can mail more materials to more people than you’ll ever mail. They can outspend you in every area of marketing that money can buy.

Do you want competition? You could have one that you may not be able to sustain. Good luck to you. 

2. You could appear desperate  and frighten away good clients and prospects 
  98% of small businesses advertise ONLY when they are in trouble, when they are desperate about the future.  My first reaction when I see advertising from a company I’ve never heard about is always “huh … another company in trouble”. It looks to me like these crowds of desperate professionals who haunt networking events in their towns. They start active networking ONLY when they are in trouble :

1. when they need to find new clients to close some financial gap in their business,
2. when they are fired, and they need a new job,
3. when they are feeling lonely and are looking for new friends.

Sorry, if you see yourself in any of the cases above, you are surely a looser networker.Networking won’t work for you well. The same for advertising, Don’t start advertising when you are in trouble, it won’t work … well.

Savvy clients are wary about Small businesses which suddenly start  to advertise. it’s  just a bad sign you are sending outside. 84% of B2B advertising campaigns result in Lower sales. Be careful.

3. Customers you get with advertisment are hard to keep and less loyal.
Customers you acquired by advertising  are hard to keep because of the promise you made in your advertisings. Advertising promises are ALWAYS overstated. You can’t keep such promises, and soon you’ll find yourself haunted by disappointed customers.
Do you know how to handle difficult clients? You’ll need a training after each successful advertising campaign.

Customers you acquired by advertising are less loyal and need costly loyalty program to be kept. They will evaporate the same way they come, in droves.

4. You can’t stop advertising if you succeeded at the first place beause of advertising 
 If you succeed because of advertising, it’ll become  like a drug for you. You just can’t do without it. Advertising will be your answer to most of your problems. You’ll need the dose to keep your equilibrium.

Don’t get in such a trap. You’ll ignore most  of the market signals for change in business model and in customers needs till it’ll be late.  

5. If you are under attack, you won’t be able to react and be heard
Most customers today just tuned out advertising message. Savvy marketers know when to advertise. They advertise  to

• crush weak competitors 
• leverage an ongoing PR buzz 
• defend  business territory when under competitor attack 

If  you’ve abused your advertising right, you’ll be deprived of  the virtue of advertising when you’ll need them. Your message will be tuned out or  you’ll look desperate. Think about it.

6. Your Cusotmers hate you, because they know that you are doing the fancy advertising with their money.
Customers know that you add  your Advertising cost to the price they pay. Don’t abuse advertising, you’ll become uncompetitive soon.

7. Your business is Not built to last, because you need Advertising to stay afloat 
A business built to last doesn’t need advertising to stay afloat. A business built to last use advertising like a Chess Master to tease competition, to crush a new entrant in its business territory  or to give something back to the community  or to entertain and build brand. 

Check if you have the right to Advertise. Our previous post “Do you have the right to advertise?” explained very clearly the moment and situation in which You have the right to advertise and for what you have the right to spend your money.